Unlock the Planning Potential of Your Land.
Cedar Planning helps landowners, developers and promoters unlock the planning potential of land through strategic land promotion, Call for Sites submissions, Local Plan representations, site allocation work and planning application strategy.
Whether you own farmland, edge-of-settlement land, brownfield land or a site with future housing potential, we provide clear planning advice focused on deliverability, policy support and long-term land value.
- Strategic land promotion advice for landowners, farmers, developers and promoters.
- Site appraisals to assess planning potential, constraints and realistic prospects.
- Call for Sites submissions and Local Plan representations.
- Support with site allocations, Regulation 18 and Regulation 19 consultations.
- Planning strategy for outline applications, pre-application advice and delivery.
What Is Strategic Land Promotion?
Strategic land promotion is the process of working with the planning system to secure the allocation of land for development — typically through a Local Plan or equivalent development plan document. Rather than submitting a planning application speculatively, land promotion engages directly with plan-making to have your site formally identified and allocated for development by the local planning authority.
Once a site is allocated in an adopted Local Plan, it carries a significant planning status advantage. An allocation removes the need to argue the principle of development from scratch and substantially reduces the risk of refusal — making allocated land considerably more valuable and more attractive to housebuilders, developers, and investors.
The promotion process requires specialist knowledge of Local Plan timetables, examination procedures, planning policy, and site-specific technical requirements. Cedar Planning brings the expertise, relationships, and strategic thinking needed to navigate every stage — giving your land the best possible chance of allocation and consent.
We also provide a specialist Local Plan Representation service which covers all stages of the local plan process. Read our dedicated Local Plan Representation page for more information.
-
Landowners with land that has development potential but no current allocation or permission
-
Developers and promoters seeking to build a strategic land portfolio with long-term value
-
Farmers and rural landowners looking to unlock the value of edge-of-settlement or redundant agricultural land
-
Investors and estate managers seeking to maximise the long-term planning value of land assets
Every promotion strategy begins with an honest appraisal. We assess whether land promotion is the right route for your site — and if a planning application or pre-application is more appropriate, we will tell you. Our advice is always in your interest, not driven by instruction volume.
A Comprehensive Service from Appraisal to Allocation
We develop a bespoke promotion strategy for every site, tailored to your local planning context and the specific characteristics of your land. From the first site visit to representation at Local Plan Examination, Cedar Planning manages every element of the process.
Site Appraisal & Planning Potential Assessment
Before any promotion strategy is agreed, we conduct a thorough assessment of your site — evaluating its planning history, policy context, physical constraints, and realistic development potential to confirm that land promotion is the right route.
A clear, honest appraisal of your site's promotion prospects — with a recommended course of action and a fixed-fee proposal for the next stages.
Call for Sites & Local Plan Representations
We prepare compelling Call for Sites submissions and Local Plan representations that make the strongest possible case for your land's allocation — identifying national policy support, demonstrating how constraints can be overcome, and positioning your site favourably against competing submissions. The Fenland Call for Sites, reopened in October 2026 for the Fenland 50 Local Plan, is one we are currently supporting landowners with.
Visit our dedicated Call for Sites pageA professionally presented submission that actively promotes your site through the plan-making process and keeps it in consideration at each stage of the Local Plan review.
Local Plan Examination Representation
Local Plan Examinations are the critical test of whether a site will be allocated. We prepare written representations and, where required, appear at hearing sessions before the Planning Inspector — making the technical and policy case for your site's inclusion in the emerging plan.
Robust, professionally presented evidence that gives your site the best possible case for retention in the adopted plan.
Technical Study Coordination
Successful land promotion typically requires input from a range of technical specialists — transport, flood risk, ecology, heritage, landscape, utilities. We coordinate this technical work, ensuring studies are proportionate, timely, and directly relevant to the promotion strategy.
A coordinated, cost-effective suite of technical evidence that strengthens your promotion case and avoids costly duplication or abortive work.
Planning Application Submission
Where a site is allocated or where immediate application is the right strategy, we prepare and submit outline or full planning applications — managing LPA liaison, preparing all supporting documents, and steering the application through to decision.
A professionally managed application process that converts allocation into consent — maximising the market value of your land asset.
From First Contact to Successful Allocation
Strategic land promotion is a long-term process. Our structured approach keeps your promotion on track at every stage — from initial appraisal through Local Plan adoption and beyond.
Initial Site Appraisal
We assess your site's planning potential, confirm whether promotion is the right strategy, and provide a clear recommendation with a fixed-fee proposal — before you commit to anything.
Bespoke Promotion Strategy
We develop a tailored promotion strategy aligned to the local planning authority's timetable, the relevant Local Plan stage, and the specific characteristics and constraints of your site.
Call for Sites & Local Plan Engagement
We submit your site to Call for Sites processes and prepare representations at each consultation stage of the Local Plan — keeping your site in contention and responding to emerging policy changes.
Examination & Inspector Hearings
We prepare examination representations and, where necessary, attend hearing sessions to argue the case for your site's allocation before the Planning Inspector — the decisive stage in the Local Plan process.
Allocation to Consent
Once allocation is secured, we manage the transition to planning application — whether outline or full — coordinating technical submissions, preparing supporting documents, and steering the application through to a grant of consent that maximises your land's value.
Need Strategic Planning Advice?
Get in touch for strategic land promotion services.
We respond within 1 working day · Free initial review · Completely confidential
Contact Cedar Planning
Use the contact form below to find out how we can help you.
